We are loving all the paper flowers blooming this spring! It all started with Chanel‘s spring fashion show featuring over the top white paper floral headpieces and backgrounds which made the all white collection anything but boring…
Then came Elizabeth Arden‘s print and television ad for Pretty (which we blogged about last month) with beautiful peonies bursting from the background for a modern yet feminine touch…
But it was the most recent installation by floral artist Jo Lynn Alcorn (for designer Amy Lau and Maya Romanoff Wallpapers) at the 2009 Kips Bay Decorator Show House that left us breathless…
We think these paper blossoms are giving faux fleurs a whole new meaning… don’t you?
Photos from The New York Times, Elizabeth Arden and Newsday
We have been seeing this gorgeous ad for Pretty, Elizabeth Arden‘s new perfume, in everything we read and wanted to find out more about it. Thankfully, we came across a piece on TalkingMakeup.com that satisfied our curiosity.
Elizabeth Arden Pretty Print Ad
According to the blog, the concept for Pretty was created by Mark Dixon, Vice President Creative Director at Elizabeth Arden, who wanted to “capture the word “pretty” in a single image – from the model to the wardrobe, furniture, props and of course that amazing wallpaper.”
Pretty Paper Flowers (photo from TalkingMakeup.com)
Speaking of that amazing wallpaper… set designer Maria Santana took the traditional floral paper and flowers and scaled them up to make the set come to life. The overall effect is modern but feminine, with a little bit of Hollywood glamour and a sense of fantasy. We think the ad is simply Pretty!
Photos from TalkingMakeup.com and Elizabeth Arden.