Fabulous Finds, The Latest Buzz

Once Upon A Time…

Only in NYC

there was this fourth generation entrepreneur named Rachel who loved finding the next big thing and, with a thirst for innovation, created a new retail concept in Chelsea.  STORY is one part editorial…

A Magazine’s Point-of-View

one part gallery…

Marvelous Merchandising

and 100% cool since everything is for sale.

Bath and Body

Every four to eight weeks, the story changes (along with the merchandise, design and fixtures) and we happened to have visited the store during ST[new york]RY, where everything displayed was made in the Big Apple like Jill Platner jewelry and MilkMade ice cream.

NY Made Jewels

STORY will re-open its doors on September 7th when it introduces the winners of Project Pop-Up, a competition that rewards the most innovative New York-based fashion retailers and technology companies…  just in time for Fashion Week.  Wonder who they’ll be and what’s their story?!

Book Bounty

Photos via yours truly and Cool Hunting


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  • Reply claudia lane September 5, 2012 at 6:06 am

    Wonderful! Thanks for sharing. Have a great week x

  • Reply quintessence September 5, 2012 at 8:42 am

    Such a great idea – can’t wait to visit!!

  • Reply Mona Thompson September 5, 2012 at 9:08 am

    That is a fabulous idea…I would love to visit. Creative minds like this motivate me to do better. Have a great week. Mona

  • Reply Donna with A Designer's Perspective September 5, 2012 at 9:14 am

    Oh, I hope Christy can stop by! she’ll be in NYC this week for the Brizo Fashion Week Event for my blog!! Thanks for sharing!!


  • Reply Jeanne McKay Hartmann September 5, 2012 at 9:44 am

    Terrific idea. Looks like so much fun. I’m dying for a trip to NYC! Happy Wednesday. XO

  • Reply Stephanie @ La Dolce Vita September 5, 2012 at 10:05 am

    what a great concept! I guess the only down part is if your favorite things are gone? Will definitely check them out soon.

  • Reply Teresa @ Splendid Sass September 5, 2012 at 10:30 am

    Such a neat concept! Will have to read more.
    Happy Wednesday.

  • Reply designchic September 5, 2012 at 10:31 am

    What a genius idea and a great way to introduce new entrepreneurs!!

  • Reply Barbara@HausDesign September 5, 2012 at 2:53 pm

    Oh so cool! I love following what is happening in NYC – it’s always breaking new ground. Thanks for sharing!

  • Reply stitchfork September 5, 2012 at 10:46 pm

    Keeps you coming back to discover more treasures!
    xo Cathy

  • Reply Meghan @ Wishful Thinking September 6, 2012 at 2:46 am

    What a fabulously interesting concept! Wonder if we will see something similar in London…?

  • Reply the zhush September 7, 2012 at 8:40 pm

    Follow Story on instagram and dying to see it in person, lets plan a road trip soon

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