there was this fourth generation entrepreneur named Rachel who loved finding the next big thing and, with a thirst for innovation, created a new retail concept in Chelsea. STORY is one part editorial…
one part gallery…
and 100% cool since everything is for sale.
Every four to eight weeks, the story changes (along with the merchandise, design and fixtures) and we happened to have visited the store during ST[new york]RY, where everything displayed was made in the Big Apple like Jill Platner jewelry and MilkMade ice cream.
STORY will re-open its doors on September 7th when it introduces the winners of Project Pop-Up, a competition that rewards the most innovative New York-based fashion retailers and technology companies… just in time for Fashion Week. Wonder who they’ll be and what’s their story?!
Photos via yours truly and Cool Hunting
Wonderful! Thanks for sharing. Have a great week x
Such a great idea – can’t wait to visit!!
That is a fabulous idea…I would love to visit. Creative minds like this motivate me to do better. Have a great week. Mona
Oh, I hope Christy can stop by! she’ll be in NYC this week for the Brizo Fashion Week Event for my blog!! Thanks for sharing!!
Terrific idea. Looks like so much fun. I’m dying for a trip to NYC! Happy Wednesday. XO
what a great concept! I guess the only down part is if your favorite things are gone? Will definitely check them out soon.
Such a neat concept! Will have to read more.
What a genius idea and a great way to introduce new entrepreneurs!!
Oh so cool! I love following what is happening in NYC – it’s always breaking new ground. Thanks for sharing!
Keeps you coming back to discover more treasures!
What a fabulously interesting concept! Wonder if we will see something similar in London…?
Follow Story on instagram and dying to see it in person, lets plan a road trip soon