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The Brand Stylist

Book Report

Book Report: Brand Brilliance

New from The Brand Stylist

Who wants to elevate their brand and enchant their audience?  We do!  And we’re sure there are some of you out there who would love to get to the next level when it comes to your blog or your business.  For those who have known us for quite a while remember when we embarked on a rebranding journey several years ago (read about it here) and the result was a new logo, a new website and a new Buzz…  Needless to say, the trip was as exciting as it was a bit daunting.

We Agree!

Diane James Home Wireframes

Luckily, we entrusted our project to Fiona Humberstone, “The Brand Stylist”, to hold our hand through the process.  As Creative Director, she pushed us out of our comfort zones and made us look at our brand in a whole new light.  And we love the end result!

How To’s


Now you, too, can embark on a brilliant brand journey since Fiona has just published a “how to” book.  Brand Brilliance is packed with insider insights, tried and tested processes and inspirational examples from more than 50 businesses, including ours.  From using the psychology of color to design a new logo to creating a website with flair and finding your voice in social media, this book will ignite your energy and help you create a clear vision for your brand through inspirational text and beautiful images.

Fiona Humberstone

We highly recommend this wonderful book, as well as Fiona’s first called “How to Style Your Brand“!


Fashion Friday

Friday Favorite: Mood Boards

Mood Board Galore

Mood Board Galore

Mood boards are the best!  We create one for each seasonal collection we design and begin gathering our inspirations months in advance.  Now that we’ve put our Spring/Summer 2015 collection to bed, it’s time to think about next year’s Fall/Winter designs – who knows what will capture our imagination and fuel our creative fire?  Mood boards are great for any type of project – whether you’re tackling a home renovation, planning a big event or designing a brand.  As a vehicle to get your creative juices flowing, mood boards can’t be beat.

Rose & Indigo

Rose & Indigo – Camille Styes

So we were excited to discover Fiona Humberstone’s blog, The Brand Stylist, and read this recent post.  According to Fiona, “Creating a mood board for your business is both inspiring and massively empowering” and needless to say, essential if you’re launching a new venture or want to rebrand an existing one.

Feminine Edge

Feminine Edge – Breanna Rose

Sorbet Hues

Sorbet Hues – Two Ellie

This month, our e-commerce site, Diane James Home, turns six and we’re working on version 2.0.  It’s a little daunting (that’s an understatement!) and we really do want to change things up a bit, yet keep the online identity our customers have come to love.  Perhaps this is a good time to follow Fiona’s advice and create a mood board for our brand, one that will give us direction and perhaps have us thinking outside the box… or at least the monitor!

Pastel Prettiness - Breanna Rose

Pastel Prettiness – Breanna Rose

Natural Neutrals - Observant Nomad

Earthy Feminine – Observant Nomad

Are mood boards a favorite of yours?  Do you use them for your projects, too?  Happy, creative Friday!

Photos: office, monochromatic, feminine, sorbet, pastels and earthy