We have been seeing this gorgeous ad for Pretty, Elizabeth Arden‘s new perfume, in everything we read and wanted to find out more about it. Thankfully, we came across a piece on TalkingMakeup.com that satisfied our curiosity.
According to the blog, the concept for Pretty was created by Mark Dixon, Vice President Creative Director at Elizabeth Arden, who wanted to “capture the word “pretty” in a single image – from the model to the wardrobe, furniture, props and of course that amazing wallpaper.”
Speaking of that amazing wallpaper… set designer Maria Santana took the traditional floral paper and flowers and scaled them up to make the set come to life. The overall effect is modern but feminine, with a little bit of Hollywood glamour and a sense of fantasy. We think the ad is simply Pretty!