Mood boards are the best! We create one for each seasonal collection we design and begin gathering our inspirations months in advance. Now that we’ve put our Spring/Summer 2015 collection to bed, it’s time to think about next year’s Fall/Winter designs – who knows what will capture our imagination and fuel our creative fire? Mood boards are great for any type of project – whether you’re tackling a home renovation, planning a big event or designing a brand. As a vehicle to get your creative juices flowing, mood boards can’t be beat.
So we were excited to discover Fiona Humberstone’s blog, The Brand Stylist, and read this recent post. According to Fiona, “Creating a mood board for your business is both inspiring and massively empowering” and needless to say, essential if you’re launching a new venture or want to rebrand an existing one.
This month, our e-commerce site, Diane James Home, turns six and we’re working on version 2.0. It’s a little daunting (that’s an understatement!) and we really do want to change things up a bit, yet keep the online identity our customers have come to love. Perhaps this is a good time to follow Fiona’s advice and create a mood board for our brand, one that will give us direction and perhaps have us thinking outside the box… or at least the monitor!
Are mood boards a favorite of yours? Do you use them for your projects, too? Happy, creative Friday!