Diane James Home 2.0
and a very creative team to re-brand an 18-year-old company like ours and we’re happy to say, we’re done (for now!) Diane James Home version 2.0 is alive and well and we couldn’t have done it without the super talented Fiona Humberstone (a.k.a The Brand Stylist – read about her here) in the U.K. and the amazing design team at Stitch in Charleston, SC.
Fiona helped us look outside the green box of our old logo and made us think hard about who we are and where we’d like to go with this botanical business of ours. She started with the big picture and held our hand throughout the design phase.
Getting it Right!
The team at Stitch then translated Fiona’s brand brief and began the reinvention process by designing new logos – 33 of them which we whittled down to six – three for our couture collection and three for our “luxury for less” line. That was perhaps the hardest part of this adventure; saying goodbye to the old green logo in a box and accepting the new black and white ones was a huge leap for us!
Once the new logos were approved, we moved on to stationery and we thrilled with our new note cards which are letterpressed with a hellebore and bee and edged with our new spring green. The envelopes are sealed with a golden bee, a favorite insect of ours (quelle surprise…)
Photography is so important to bring our designs to life and our village wouldn’t be complete without local photographers Jane Beiles and Sally Green. Through their lens, our faux fleurs almost look real.
Jane and Sally
Building a website is a bit like building a house – you need an architect with the big picture in mind (Fiona) and an interior designer to take care of the details (Stitch). Last but not least, you need a builder who has the patience to read the blueprints, communicate with the designer and make sure the house comes well within budget and construction time frame. Justin is our builder and we’d like to make him the Mayor of our village.
We won’t be posting again this week as we’re celebrating our accomplishments and making sure there aren’t any glitches. See you on Monday!
P.S. Join the celebration by shopping Diane James Home and getting 20% off your order through this Sunday. Just use coupon code ALLNEW2015 in your cart.
website / mood board /vignette / logos / stationery / flowers
Muscari, Viburnum and Aspidistra
Giorgio Armani once said, “To create something exceptional, your mindset must be relentlessly focused on the smallest detail.” This attention to detail can definitely be seen in the exquisite pleating, gathering, beading and embroidery that adorns his beautifully tailored clothes. Armani is also known for his sophisticated simplicity which now comes to life in Armani/Fiori, his collection of bouquets and containers.
Pink Tulips and Cornus
Purple Vanda Orchid and Nelumbo
With seven boutiques in Europe, Asia and the Middle East, Armani/Fiori offers personalized services for private and commercial clients looking for chic florals with clean lines in elegant colors – signature Armani style that is luxurious and not ostentatious.
Ocean Song Roses and T Grass
White Poenies and Tulips
These bouquets are like living works of art; the placement of each blossom and leaf has been carefully studied in relation to the vase and the colors complement a wide range of environments and tastes. Armani/Fiori also designs wedding bouquets which are so fabulous, they might even outshine the bride!
Bouvardia, Vanda Orchid and Leaves
It’s only too bad that there are no boutiques nearby since we’d love to see these beauties in person…
Photos: 1 – 6
Earth Goddess by NIght
Well, we’re finally back from Atlanta and trying to catch up on all the work that has piled up in our absence. We wish we had a good excuse for the lack of posts (thinking of you Sandy at You May Be Wandering!) but we don’t… except for perhaps the whole work/play balance that we’re trying to achieve this summer. Speaking of which, we decided to add some fun to our trip and take advantage of Atlanta’s excellent transportation system (Uber, not MARTA) to get ourselves to the Atlanta Botanical Garden to see the new Bruce Munro: Light in the Garden exhibit.
Forest of Light
This British artist has created six works of art, each unique in its design and ability to enchant. As we walked through the Hardin Visitor Center and around a corner, we were greeted by 30,000 flower-like stems of light covering the ground, gently pulsing and changing colors. We meandered through the woods past water features and stately trees, and came upon the breathtaking Earth Goddess (above.) Next on our tour was Swing Low, a cradle of giant illuminated spheres…
and then the Water-Towers where 216 recycled plastic bottles threaded with fiber optic cables pulsed with shifting colors to the beat of African music. These 20 towers surrounded a lily pond from which came the chorus of singing bullfrogs (it was as if they wanted to be part of the whole experience!)
Though our feet were dying – we’d been on them since seven in the morning and it was now past eleven p.m. – we made sure to
walk limp through the Fuqua Orchid Center, all aglow with Eden Blooms. Nestled among the tropical plants, these futuristic flower forms took “artificial” to a whole new level.
We had a magical evening and wouldn’t have thought of venturing out of downtown Atlanta had it not been for our adventurous show neighbors from Sid Dickens and BlaBla. Thank you for making our show more play than work!
Earth Goddess by Day
P.S. The Bruce Munro exhibit runs through October 3rd and we highly recommend a visit should your travels take you to the Peach State.
Photos: Earth Goddess night, Forest of Light, Swing Low, Water-Towers, Eden Blooms, and Earth Goddess day
Our second collection, Modern Barn, was inspired by the “farm-to-table” movement that’s taken over many of our local restaurants and we’ve elevated rustic to a chic new level.
Modern Barn Bouquet
We’ve combined fun farmstand flowers like dahlias, zinnias, allium and poppies with interesting containers made of wood, wire and aged terra cotta.
Orange Cymbidium with Fern
Some of our designs even incorporate realistic fruits and vegetables for an extra touch of whimsy. What a great way to get your greens and not have to cook them!
Mixed Greens in Wire Vase
Have a fun and fresh Friday and see you in Atlanta – High Design, Building 2, Floor 1, Booth #308.
Photos: veggies, bouquet, place setting, orchid, table and bouquet
A Marrakech Souk
We are off to Atlanta next week to shop for stems, set up our booth and sell our new Fall/Winter 2015 collections! Which means we’ll be taking a little time off from blogging but you can follow us on Instagram here and read all about our adventures. In the meantime, let us whet your appetite with our new Spice Market designs, inspired by one of the most pinned pictures on Pinterest last year!
Spice Market Bouquet
Whether displayed in heaping towers, in bronze bowls or on a floating barge, spices are used around the world to add flavor or color to many dishes. A touch of cinnamon, ginger, cumin or saffron can turn a bland meal into something special and we wouldn’t think of cooking without them.
Moth Orchids in Bronze Bowl
The same could be said about our flowers – they add a bit of spice to any room. The designs in our Spice Market collection pop with color and the containers capture the exotic feel of markets the world over.
Thai Floating Market
Yummy Yellow and Green Bouquet
How do you like to spice up your life?
Photos: souk, bouquet, bowls, orchids, barges and bouquet
It’s Monday (and we’re back!) – what mood are you in?
Feeling healthy, strong or full of energy… There’s nothing like taking a little time off from the everyday to recharge! Isn’t that what summer is all about?
With a couple of very busy weeks ahead, we’re taking Jeanne’s (from the blog I Dream Of) advice and spending some time in one of our happy places… That is, after we see Jeanne for lunch on Thursday! Can you guess where we’re going?
Marni Dress for Peggy
As the curtain dropped on Mad Men Sunday night, we couldn’t help but feel a bit sad… But we’re also very grateful we had the chance to watch a show that will go down in history as being one of the most fashionable. From the swanky offices of SC&P to Don’s luxuriously hip New York pad, the interiors have never disappointed, nor have the fab fashions. We’ve been watching for seven years though it feels like a lot less and think parting gifts are in order for some of the show’s leading characters. [Spoiler alert!] And while Don would like to “buy the world a Coke” while meditating at a retreat, we’ll be buying these… A Marni dress for Peggy – while we applaud the advent of pant suits, we so love a fun frock.
Nine Iron Studios Decanter
A decanter for Don in hopes that he’ll cut down on the heavy stuff and turn to fine wines now that he’s found Nirvana…
A silk scarf for Joan – Hermes, of course. Have you ever noticed that in times of crisis, the women of Mad Men wear scarves (read all about it in this post!)
Nouvel Studios Glass
A twisted shot glass for Roger – need we say more?
Valentino Rockstud Sandals
A pair of “Zou Bisou Bisou” sandals for Megan to go with her insanely short skirts…
David Yurman Petrvs Lion Ring
and a signet ring for Peter to remind him of his Upper East Side roots while settling down in Wichita.
Farewell Mad Men, and thanks for the memories!
P.S. If you’re a fan, what did you think of the series finale?
Photos: dress, decanter, scarf, glass, sandals and ring
For the Worker Bee
This Sunday, we’d like to honor the Queen Bee in our family, our mother Diane, and shower her with some
virtual gifts… This bee-guiling selection will have all types of bees a-buzz!
For the Beauty Bee
For the Fashionista Bee
For the Gourmet Bee
For the Hostess Bee
For the Baker Bee
Happy Friday and Happy Mother’s Day to all you Queen Bees!
Photos: diary, shadow, bracelet, honey, bowl, and cake decorations
While many were celebrating yesterday’s date with magaritas and Mexican fare, we were celebrating the launch of Dear Carolina, the first novel by North Carolina native and beautiful blogger, Kristy Woodson Harvey. Having had a regatta-free weekend (woohoo!), we spent two days reveling in the Southern charm of this story – two strong but very real women who come together for the sake of a baby girl. Kristy’s writing career began at UNC where she studied journalism and mass communications and was perfected through her blog, Design Chic, a family affair with her mother, Beth.
Kristy Woodson Harvey
Dear Carolina‘s richly developed characters (à la Steel Magnolias) live in a world where family comes first and colorful Southern idioms are as abundant as crepe myrtle. You can’t help but be transported by the two female narrators and the tale they weave for baby Carolina. So grab a copy, hop on a porch swing with a glass of sweet tea sangria, and prepare to be enchanted…
Should you wish to join the celebration and add a little Southern style and comfort to your home and kitchen, Kristy is offering a $1,000 Shop Design Chic Shopping Spree to one lucky winner. The Design Chic shop is chock full of divine home accessories and furniture, curated with a designer’s expert eye.
To enter the shopping spree, send proof of purchase of Dear Carolina (photos are fine!) to firstname.lastname@example.org. And just for entering, you’ll also receive a free e-copy of the Dear Carolina Companion Cookbook, full of Southern recipes from renowned bloggers and family members, and Dear Carolina printable quotes. Everyone’s a winner in this giveaway!
Photos: book, author, porch, pillow and giveaway