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Building the Dream Team

Creative Direction

Fiona Humberstone – Creative Direction

Building a website is a bit like building a house – you need an architect (someone who will create the elevations or the site map), you need a contractor (someone who will build the walls or write the code) and you need a designer (someone who will bring the rooms or pages to life once they’re built.)  We’re in the process of redesigning our website (as if we didn’t have enough to do!) and while we love our contractor who’s been by our virtual side since the day we launched Diane James Home, we wanted a whole new look and feel.  Hence our search for the perfect architect and designer.

Fiona Humberstone - Color Psychology

Fiona Humberstone – Color Psychology

The first time we saw Fiona Humberstone’s website, we fell hard and and we only dreamed that we could work with such a “creative catalyst” from across the pond.  Well, dreams do sometimes come true and after a lengthy questionnaire and a three hour Skype call, we convinced her to join our team.

Stitch - Canon Green Printed Media

Stitch – Canon Green Printed Media

The final step was to find a designer who could work with Fiona’s ideas and create a new brand and website for us.  As easy as this sounds, there are so many uber creative firms out there so we had to trust Fiona to reach out to the ones that made the most sense for us.  And we weren’t disappointed…  All of the proposals we received were unique and each had a specific voice but the one that spoke loudest to us was Stitch Design Co. in historic Charleston.

Stitch - Schermer Pecans Logo

Stitch – Schermer Pecans Logo

Another lengthy brand questionnaire later (if your brand were an object/car/person, what/who would it be?  who would be the ultimate endorser of your brand? you get the gist…) and we’re on our way to re-branding ourselves.  And we can’t wait to see what our dream team comes up with!  Stay tuned…

Stitch - Poppies and Peonies Website

Stitch – Poppies and Peonies Website

P.S.  Fiona has just put the finishing touches on her second book, How to Style Your Brand, due out this May.

Fiona's New Book

Fiona’s New Book

Photo:  Fiona Humberstone and Stitch & Co.

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  • Reply Fiona Humberstone February 11, 2015 at 5:43 am

    Oh Wow! What lovely words you ladies have written! It’s a true honour to be on your creative team, working alongside such a talented and passionate bunch of people. I cannot wait to see how the website unfolds and support you in your big vision moving forwards. Lots of love from across the pond!

  • Reply The Enchanted Home February 11, 2015 at 8:27 am

    This is SO exciting..I love change and think everyone needs to remain open to always improving and evolving. Cannot wait to see the new and improved brand that you have created…sounds very exciting. Enjoy the process:)

  • Reply Jeanne McKay Hartmann February 11, 2015 at 9:33 am

    So exciting! Did you know that Patricia and I are taking a seminar from Fiona in March? I’m sure that she will lead you down a garden path that will absolutely gorgeous, and I’m looking forward to seeing Stitch Design Co’s work. I’m sure your new site will be fabulous. Can’t wait! XOXO

  • Reply Sandy February 11, 2015 at 10:26 am

    Hi girls…thanks for sharing this. Changing up my blog and my “brand” are on my list for 2015, but I have been too busy to do much besides put it on my list. Fiona’s work looks incredible and I look forward to checking out her book. I can’t wait to see what you have built together! xoxo

  • Reply Katie Clooney February 11, 2015 at 4:42 pm

    Good luck. Can’t wait to see the new “you.” I’m sure it will be stunning.

  • Reply designchic February 12, 2015 at 12:23 am

    This is so, so exciting – can hardly wait to see your new look!!

  • Reply Stephanie @ La Dolce Vita February 12, 2015 at 2:37 pm

    you have such amazing taste that I know it will be wonderful! good luck!

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